I have a thing for Taco Bell. Not many people do, or at least not many people are willing to admit it, but I do. In high school, my sister Christy and my friend Mattie and I used to hop in my ’96 Jeep Grand Cherokee after school and go to the nearest Taco Bell for a Cheesy Gordita Crunch. Oh but wait, my love started before then! This is actually terrible but my elementary school in Charlotte served Taco Bell on Tuesdays for a year and I would bring my $.80 for a chilito whenever I was allowed. Wow! Probably a good thing they didn’t keep Taco Bell Tuesdays for too long, otherwise I am not sure what kind of physical condition I may be in after weekly indulgences since age 8.
Side note: I have to say that from an advertising point of view, they have had some genius campaigns over the years. “Yo Quiero Taco Bell,” anyone remember that? Or “Think Outside the Bun?” Hmm I’m pretty impressed.
So, let’s get back on track. So over the past few years I would say I have kept my guilty drive through visits to a moderate level. Perhaps 3-5 times a year. But then something happened. The Doritos Nacho Cheese Taco happened. Are you kidding?? Did this just fall from heaven? And how did no one think of this before? The co-branding of Doritos and Taco Bell should have happened a long time ago. It happened for me on my way home from my friend Amy’s house one morning. Yes, morning. Not one of my proudest moments, but what can I say, those Taco Bells were ringing and I could not fight the resistance any longer.